In the coming years, 75% of art galleries will close.

In the coming years, 75% of art galleries will close.
Over the past 10 years, art galleries have grown comfortably lazy. They settled for a supermarket model: hang the work on the wall, post on social media, send a mail list — and wait. Justifying 50 to 60% of the final sale price.
After Covid, there was a first turning point — art lovers discovered they could buy online, and galleries invested in that. But now the key has turned a second time. And in a decisive way.
AI moment. An incredible speed of information exchange and, as a consequence, a new generation of collectors connected to other professionals — fast, efficient at discovering new talents and, more than that, talents whose value will rise in the short term. Because what matters to this new generation of art consumers is the experience, the Time and the Return. Or am I wrong?
And here, let me be fair — because not everything is lost.
There are 25% of galleries that will not only survive, but truly thrive. And do you know why? Because they never stopped doing what matters. They are the ones who still visit the artist's atelier today, who want to understand their universe before presenting it to the world. Who defend a story, who nurture a trajectory — not because it is profitable, but because they believe. They produce catalogues, publish books, speak about their artists to journalists, accompany works through auction sales, travel with the art beyond their borders. And along that journey something is born that no algorithm can ever replicate — a relationship of trust, friendship, gratitude and mutual recognition. It is not just business. It is the rare experience of building something truly relevant, together.
But…
They are 25%.
The artist has long understood what is happening. Sharing decades of work, sacrifice and vision with those who reduce their art to a social media post — and abandon them the moment the market cools — is not a partnership. It is a silent exploitation.
The time has come for the artist to invest in their own universe — a sophisticated atelier, conceived for creation, for photography, for film — and to build relationships with super agents who carry agendas rich in connections to institutions, international art fairs, global clientele and spaces that genuinely value their name.
The gallery has left its walls. And landed in the palm of the collector's hand.
Now drawing an analogy between the world of art and that of fashion — which to me share the same marketing language, the same structure, the same power of seduction — if you had to visit a Chanel store, would you prefer to be served by a sales associate in your city… or would you choose the opportunity to go to Paris, to 31, Rue Cambon, and be received by Chanel herself in person?
That is the question.
The artist's atelier is their 31, Rue Cambon. And those who understand this first will be the ones who set the rules.